It looks really neat at night, as for example in this lovely image from my Google+ buddy Jose Vazquez. I have only been there during the day, and so this is my take. At least the daylight loosely ties in to the Pepsi Slogan from the mid-70s “Have a Pepsi Day.” This Long Island City Pepsi sign now resides in Gantry Plaza State Park, and used to sit above a Pepsi bottling plant that was at a nearby location until 1999.
By the way you can find me on Google+ at either
Also, you can find Jose’s G+ stream here.